The Unprecedented Wealth Creation Opportunity of the Cannabis Industry is just getting started

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Cannabis prohibition is going to end much faster than most people anticipated, and this will allow for the biggest wealth creation opportunities in many lifetimes. When Prohibition ends, the dam holding back the Cannabis industry will have broken, and Cannabis will become ubiquitous in virtually every aspect of our society, worldwide.

Cannabis is extremely close being federally legal in the United States. 36 states have already decriminalized Cannabis, 11 of which have fully legalized it for medicinal and recreational purposes. In March of 2019, the House Financial Services Committee approved the SAFE Banking Act by 45-15. Earlier this month, 38 Attorney Generals from 38 U.S. states and territories signed a letter asking our Congress to pass legislation to increase Cannabis businesses’ access to banks, through the SAFE Banking Act.

Days earlier, the Treasurers of 17 states issued a separate call in support of the same bill. US Attorney General Barr stated he would not use federal resources to prosecute Cannabis businesses in states where it is legal. US Treasury Secretary Mnuchin urged Congress to pass the SAFE Banking Act. And finally, most Congressmen on both sides of the aisle are in favor of this Act passing through.

Cannabis products will disrupt multiple billion industries in the US, with the biggest changes taking place in medicine, pharmaceuticals, veterinary products, wellness and beauty, sleeping aids, packaging, banking, agriculture, advertising, food, alcohol, non-alcoholic beverages, tobacco, law, textiles and fashion/clothing, plastics, biodiesel and energy, paper, construction, sports products, tourism, and many more.

Most giants in each of these industries will inevitably become involved with Cannabis and adopt it within their existing offerings, as well as creating new Cannabis-based products and services. Food and soft-drink conglomerates like Nestle and Coca-Cola will create Cannabis-infused food, deserts and soft-drinks. Alcoholic beverage companies like Anheuser-Busch and Heineken will create Cannabis-infused alcoholic beverages. Textile companies like Admiral Sportswear, Nike, and Cone Mills Corporation will create hemp-derived shoes and clothing, and on and on. Thus, the companies that are currently establishing their footprint/territory and the technology of this industry will be prime acquisition targets for these giant corporations.

In addition to disrupting these existing industries, Cannabis will also create many new industries through new health and wellness products that combine CBD and THC substances. Cannabis and CBD are more commonly being used together in the creation a new worldwide health and wellness industry with a wide variety of plant-based consumer products.

Cannabis and hemp will become ubiquitous in our world. Almost everything in our lives as we know it will have a much improved, more durable, healthier version that is created with Hemp, Cannabis and its derivatives. There will be new infrastructure, new products, new healthcare (physical and psychological) treatment, new recreational activities, new foods, new productivity, new employment, new taxes and most important of all, a new life and culture.

Needless to say, the end of Cannabis prohibition will bring forth a political, economical, social and healthcare revolution in our world. We are entering an exciting new era, where Cannabis and hemp-based CBD are rapidly becoming an important part of an active healthier lifestyle. Patients will use medical Cannabis and receive much needed relief without the fear of going to prison for it. Adults can choose Cannabis for adult relaxation for a fraction of the cost and fewer of the negative effects of alcohol. Millions of people will sleep better and have less pain, children will be able to control their seizures and veterans will manage their PTSD.

This will create a new global health & wellness industry where hundreds of thousands are employed in an environmentally responsible new industry that produces a natural product, which is truly making the world a better and healthier place. New Frontier Data estimates that the legal Cannabis market in the United States will generate nearly 283,422 jobs by 2020. This will be more than the expected jobs created in all of manufacturing, utilities and government industries.

Such an unprecedented revolution to our world, will also bring unprecedented wealth creation opportunities. Just as most people underestimate the impact hemp and Cannabis will have on our real world, most investors underestimate the enormous investment opportunities this industry currently presents.

The most misunderstood element of this industry is the sheer scale of what the global Cannabis/CBD industry will be. What was projected to be a $25 billion global market is rapidly becoming $100 billion and could well go up to $1 Trillion over the next decade.

Grand View Research has published a study that shows Cannabis could become a $146 billion market (US and globally) by 2025. Based on a 20% profit margin and a 20x earnings valuation, the market cap of the global industry will be over $584 billion. In additional, there are approximately 180 Cannabis public companies in the US and Canada. If 100 of them become $1 billion dollar companies within the next decade, that could bring the total global Cannabis market cap to $1 trillion. From an investment prospective few new industries in history have offered the investment potential Cannabis offers in 2019.

Conclusion:

The Cannabis/CBD industry is entering a rapidly expansion cycle and the current market estimates are much too conservative. Cannabis prohibition will undoubtedly end, sooner rather than later. The myriad of recent positive developments in public policy suggests this will happen very shortly. Our politicians and Congressmen have the chance to create history, by bringing a long overdue end of Cannabis and hemp prohibition. They must vote to pass the SAFE Banking Act.

Investors realize the unprecedented opportunities for wealth creation in this industry, which is just getting started. This is an exceptional time to invest in the Cannabis market, as it seems to poised for a decade of remarkable domestic and international growth. Post prohibition, the Cannabis and hemp industry will go from today’s size of $10B, to the point where it will be absolutely ubiquitous throughout our society, products and markets – this exceptionally rapid development will create exceptionally large opportunities for Cannabis entrepreneurs and investors.

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How to Take Out the Trash: Weeding Out Bad Data & Keeping It Out

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A good way to prevent data contamination is to set up a categorical, tiered system to aid in tracking data through the complete process and to an eventual end goal, with constant and consistent monitoring to make sure the data stays on track and setting outcomes to be measured in intervals.

These interval periods are further divided into three groupings: macro, micro, and sub-micro levels. If diagrammed, the appearance of this system resembles that of a tree: the macro level makes up the “trunk,” acting as the main portion to which all the “branches” (micro levels) are connected, with even smaller twigs (sub-micro levels) extending out from the branches. Also, much like a tree, the system may not only grow but also flourish and become beautiful, similar in look to a Mandelbrot set– if one can wax poetic about it.

Tracking data at the “trunk” macro level requires keeping the level tight and focused on a single subject. Adding too much information and too many outcomes at the macro level will make the micro and sub-micro levels virtually useless for analysis and could spread the information too thin, with infinitely complicated periphery that bares increasingly and more detailed ouroborian aspects. An example of an all-embracing macro level “trunk” is a social media campaign. Keeping the macro level tapered will allow for an easy gateway to interpret important baseline information to see if anything is amiss.

Beyond the macro level lays the “branches” micro level, which consists of segmented data from the macro level. Continuing with the example of a social media campaign macro level, it may be divided into micro levels based on the website or app used: Facebook, WhatsApp, Twitter, Instagram, Google+, YouTube, Snapchat, etc. The micro levels of a macro level may be whatever you wish them to be, provided they can effectively organize the more specific data and lend themselves to ease of access from the macro level to investigate anomalies (or allow in-depth investigation of anomalies on the macro level).

Beneath the micro levels lie the “twig” sub-micro levels, which are additionally specific; the sub-micro levels of the micro level of a social media platform could be distinctive, identifiable individual campaigns or pieces of media. Dividing the data even further allows for even easier access and more streamlined approaches, enabling those on the marketing and sales team to have an equal footing with those on the data analytics side and allowing both sides to combat any enigmas in the data. Using this type of a data integrity system to easily access the data sets allows the user to prevent or combat “garbage” from leaking in, and thereby mitigates it spilling out, where it can cause damage, saving users many headaches down the line.

Analyzing the Audience

Another helpful dissection may be the segmentation of the audience to better analyze response data from the client side. For example, an age range macro level could be divided into micro levels based on specific numerical ranges or psychographic segmentations such as shared personality traits, consumer beliefs, lifestyles or young adult (18-24 males or 25-34 females, etc.) and so on. Such data will be valuable to establish separate reports on distinct target audiences, allowing the user to dive into them to brainstorm or to work on a problem, solution or opportunity while knowing where all the information is and where to look to find it, much like the tiered levels of the corporate-side system.

Note that while this system in both instances should be able to allow more efficient data access and detection of anomalies, the system is still not perfect and may still require combing through a varying amount of information if incongruities or unpredictable events appear in the harvested data. Again, the most foolproof way to keep bad data from seeping into results is maintaining the initial commitment to data integrity and entry. Honesty and scrupulousness are still the best policy after all – and so is focus and being careful.

One last thing: Be wary of accidentally overanalyzing the data in the process (“paralysis by analysis”) Even if you think you may be able to get to the root of the problem if you look long enough, you may get overwhelmed and lose yourself in trying to process all the information at once. If you feel like you’re becoming swamped with facts and figures, remember to take a step back, breathe and relax.

You’ve now got a manageable system to work with at your fingertips.

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Garbage In, Garbage Out: Why Bad Data is Worse Than No Data

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Since the 80s or 90s, computers have grown in importance not just in a personal sense but in a business one as well. While technology has made life easier, it’s still powered by man (for now!) and therefore is not entirely infallible. You simply can’t trust your insights when you can’t trust the inputs.

How does this concept relate to the education industry? Mainly, through hardware, sales software and analytical marketing tools: while the leap from sales binders to Excel spreadsheets may have made enrollment and sales data more streamlined and convenient, the results ultimately depend on the data inputted rather than the vehicle.

With human error occurring more than we want to admit, false or faulty data can still leak into a document or calculation and contaminate outcomes, resulting in misaligned marketing strategies, increased costs, and business instability. The problem becomes amplified when large and varied sets of big data need to be analyzed to help an organization make informed business decisions. This is the often a complex process of examining large and varied data sets to uncover information including mystifying arrays, undiscovered parallels, market developmental cycles and buyer biases that help administrations gain valuable insights, enhance decisions, and create new products. The relationship between bad input leading to bad output can be summarized by this phrase: garbage in, garbage out.

The evolution from Rolodex to a spreadsheet or even smartphone app has certainly streamlined collecting information, but it hasn’t entirely eliminated user error. Innovations in hardware and software have made it uncomplicated and cost effective to amass, stockpile, and evaluate copious amounts of sales and marketing data. If good information is input, then good data will be spat back out and vice versa, which may significantly affect planning, buying and selling decisions. In education marketing, user error makes it more difficult to know the client. In essence, bad data is as good as no data and perhaps even worse.

So, what can we do? While adherence to data integrity and entry along with correct set-up ensures the best and most accurate results, human error will always be a constant. Bad data input will always occur, but controlling for bad data, and engineering procedures to supervise data integrity successfully will help eliminate issues in decision making and avoid increased cost and organizational miscues. The best solution is to detect the ‘bad’ early and locate the problem before it gets worse. Fortunately, we can do something about data quality. No one wants to find out a pipe is clogged by the time their basement is flooded. Admitting that you have a data quality problem is the key to the solution.

Tune in to my next article to find out how segmenting data based on audience, system of controls, implementing a tiered tracking system and management oversight can help keep data on track. I’ll also provide an important warning about overanalyzing data that can save you great turmoil and stress.

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The US Desperately Needs of a Department of Cyber Security

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As the world is turning digital, warfare is following suit in a very rapid and devastating way. Countless organizations in all sectors (Target, Equifax, DNC, IRS) are continuously reporting data hacks. According to the Government Accountability Office (GAO), federal civilian agencies reported 35,277 cybersecurity incidents, such as web-based attacks, phishing and loss or theft of computing equipment in 2017.

The public and private sectors in the US have not adapted to cyber threats. Instead of presenting a unified front for defending against these attacks, and have a plan to go on the offensive when necessary, most organizations are busy doing damage control by themselves, without any real long-term plan. This is done despite the fact that countless studies show year after year, that cybersecurity is the number one priority for all IT leaders.

A recent survey of government organizations, private sector and citizens in the U.S., China, Russia, and India found that more than 88% of participants believe that cyberspace threats are significant.

In the United States alone, state and local government IT leaders have maintained for years that cybersecurity needs to be the government’s priority. A 2018 Digital Cities Survey of city government IT leaders put cybersecurity as the top priority. The same survey of county government IT leaders placed cybersecurity at the top of the list for the past 5 years in a row. Lastly, the National Association of State Chief Information Officers (NASCIO) published their top 10 policy and technology priorities for 2019, and cybersecurity was named number 1.

The conventional literature throughout our country claims that cybersecurity is everyone’s problem, and that it needs to be dealt with on multiple levels within the government, private sector, as well as individual citizens. While it is true that cybersecurity needs to be fought for on multiple levels, this fight is extremely inefficient when everyone does their own thing, without a leading organization to set the policy and bear full ownership of outcomes.

The reality is that our nation’s current organization for dealing with cyber-attacks is doomed to fail. Responsibilities, skills and talent are spread across too many different parts of the government, which creates confusion, and most importantly, a lack of leadership and ownership.

For example, the Department of Defense, through its US Cyber Command arm, is responsible for national defense. The FBI is responsible for investigating and enforcement. The Department of Homeland Security oversees damage control and recovery for cyber-attacks. Lastly, every military branch has their own individual cyber units. Lack of communication and too much bureaucracy makes our cyber security efforts extremely inefficient, putting our nation at risk with each second that passes. Each one of these organizations have many other responsibilities and are stretched too thin to give cybersecurity the focus and resources it desperately needs.

President Trump is trying to rectify this situation by further centralizing the management and oversight of federal civilian cybersecurity through the National Cybersecurity Strategy of September 2018. This strategy will enable the Department of Homeland Security to secure all federal department and agency networks, with the exception of national security systems, the Department of Defense and the Intelligence Community. This is a step in the right direction, but it needs to be taken further.

There needs to be a department that is one hundred percent responsible for our nation’s cyber security, in the same way our military is responsible for our physical security. This department could be called the “Department of Cyber Security” (DCS) and it should set the policy, provide the proper organizational structure, and work with all other parties (government, private sector, and citizens) to gain control of our nation’s cyber security.

The new Department of Cyber Security’s top priorities should be to:

I. Request and maintain adequate funding – this is a top national security priority.

II. Mobilize our country’s best talent and resources to operate under a single umbrella and a single coherent policy.

III. Fill in the talent gap by promoting cybersecurity workforce, training, economic development. According to the “Presidential Executive Order on Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure,” there is an estimated 299,000 shortfall in cybersecurity professionals across all industry sectors.

IV. Incentivize research, contests, hackathons – it must adopt and encourage ways of unconventional warfare.

V. Collaborate with the private sector to share threat intelligence on an ongoing basis, as well as new advances in the digital world.

VI. Outline liabilities, reporting requirements, and course of action for the other organizations to follow.

The United States must treat the issue of Cybersecurity with the same seriousness it treats the military. It must be organized from top down, it must be prepared to defend our networks and to attack at a moment’s notice. Not prioritizing cybersecurity policy leaves federal, state and local agencies, U.S. critical infrastructure, businesses and citizens extremely vulnerable to attacks that could be absolutely devastating.

Creating a new Department of Cyber Security that is one hundred percent in charge and responsible for our nation’s Cybersecurity is the only solution that allows our country to gain control of the cyber space, successfully defend our networks and be ready to go on the offense when necessary.

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US Health Care and Health Tech Innovation

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On March 28, 2019 District of Columbia’s Judge John Bates made a decision to dismiss the US Labor Department’s association health plan (AHP) rule. The AHP rule allows small businesses the affordability to pool together and provide health plans for employees in a competitive landscape. Judge Bates, however, saw the rule as an initiative to avoid Obamacare regulations. Once again, competition and choice in healthcare has been denied US small businesses, the backbone of national employment. The question now begs: if we cannot come to a workable decision on providing transparent health insurance options to the American people, how will we move forward on improving healthcare? The cost of US healthcare is predicted to reach 20% of GDP by 2025. We need to do better.

According to the Centers for Medicare & Medicaid Services, healthcare expenditures have skyrocketed from $28 billion to $2.6 trillion over the past 50 years. US taxpayers are bearing the brunt of this increase, with no foreseeable solution coming forth to mitigate the burden. The remedy here is not to block competitiveness in health insurance services, but to increase health technology in our nation’s hospitals, health centers and clinics. We need to become proactive: that is to say, not throw valuable insurance money after reactive, outdated medical facilities and treatments, but invest in the latest preventative, diagnostic and reporting technologies to foster transparency and innovation. As stated in HP’s Megatrends, we need to “shift from standardized, reactive and centralized care to personalized, preventative, decentralized…care for all US citizens” through health technology.

First, let us clarify what health technology entails. Health technology refers to all advancements in procedures which improve both the quality and cost of providing healthcare to individuals and communities. The National Information Center on Health Services Research and Healthcare Technology (NICHSR) lists the following highlights that create a health technology demand:

  • Increasing prevalence of chronic diseases
  • Advances in science and engineering
  • Aging populations (baby boomers)
  • Increasing prevalence of chronic diseases
  • Third-party payment, especially fee-for-service payment
  • Financial incentives of technology companies, clinicians, hospitals, and others
  • Off-label use of drugs, biologics, and devices
  • Strong, growing economies

The United States fits all of the above requirements, and then some. The Trump administration has been on the frontline to advance health tech, starting with electronic health records (EHR). The Centers for Medicare and Medicaid Services (CMS) announced the MyHealthEData initiative in 2018. This program is supported by the White House Office of American Innovation, as well as the National Institutes of Health and Veterans Affairs, among others. MyHealthEData shall give electronic access of all health records to patients and allow patients to choose providers based on cost and accuracy transparency. Patients will be able to share their data with whichever provider they choose. This is a revolutionary concept in healthcare! According to Jared Kusher, President Trump’s advisor, the Administration is working diligently to solve the interoperability of health data within the nation’s healthcare institutions. Prior administrations have spent over $36 billion with no clear results in fully digitizing or maintaining the accuracy of health records. Lamar Alexander, R-Tenn and Chairman of the Health, Education, Labor and Pensions Committee supports the Administration’s interagency HER plan, stating an impact on over 125 million US patients. We are comforted to see such federal initiatives be redirected to solve transparency and cost issues within healthcare.

The US healthcare industry is geared to be most impacted by Industry 4.0. As delineated by HP’s Megatrends, digital technologies such as 3D printing and emerging technologies such as augmented reality haptic holography, microfluids and autonomous robotic caretakers are now a reality, and benefits both provider and patient alike when mainstream.

  • 3D printing has been introduced to many large private US hospitals, and is making strides in lowering the cost of customized diagnostic devises and patient implants. 3D printing can actually mass produce the hospital buildings as well as customized instruments, tools and medication needed for patients.
  • Haptic Hologram technology is no longer science fiction. This new augmented reality software converts 2D medical imaging such as MRI scans into virtual reality images. Why is this important? This technology allows the surgeon to do a holographic pre-run of surgery on the actual patient without dissection! So, when the actual procedure begins, the diagnosis, time and accuracy of surgery will be dramatically increased.
  • Microfluidics is described as “an entire lab on a tiny microchip.” The tiny microchips give a full diagnosis the patient using a minute sample of patient fluid. The process is not invasive, has a lower test cost and are perfect for point-of-care (POC) tests for urban and rural populations.
  • Artificial intelligence in geriatric health care sector is on the upward trend. AI makes hospices “smart” to actually providing individualized robot caretakers that can immediately detect health changes in the elderly patient.

These technologies are already in use and are being further developed by companies such as HP and IBM, with support from large private healthcare institutions via innovation labs. While many may initially believe these technologies to be expensive to implement, we recall that prior administrations have spent billions of dollars on health care ‘reform’ with little change in our healthcare crisis.

From a policy standpoint we applaud the White House Office of American Innovation and the Health and Human Services department for currently moving forward with the Administration’s interagency plan to improve electronic health records interoperability, and suggest working with such agencies as the National Information Center on Health Services Research and Healthcare Technology (NICHSR) on emerging technology assessments innovation labs to make US healthcare technology the most innovative and accessible to US citizens. The US healthcare insurance reform is currently in legal bottleneck to the detriment of the American people. It’s time to refocus time and financial energy on augmenting our actual healthcare institutions to provide the most beneficial, accurate and transparent healthcare through health tech innovation.

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