Karl Schlegel is a New Jersey-based entrepreneur and business strategist, with an extensive network spanning fashion and entertainment, to technology and venture capital.
In addition to advising Blackhawk Partners as an Associate Partner on matters of brand positioning and marketing, Karl is a Senior Partner at Branded Global, a firm that specializes in product placement and brand integration in major movies, TV shows, music videos, video games, celebrity engagements, and emerging media. Through its retail distribution and direct marketing programs, Branded Global leverages the marketing format to drive sales, thereby increasing revenue and valuation for its clients. Branded Global recently received an award for work carried out for the Brazil World Cup and is in discussions regarding several unique high-profile branding programs in the luxury and retail segments.
Karl also oversees branding and business development at CallsThatROCK, a company specializing in call center services and business process outsourcing, with over 150 agents and management in the #1 global outsourcing market, the Philippines. In 2015, Karl cemented a series of US partnerships as well as a relationship with Ukraine based resources (lead gen, back office, development) which enables CallsThatROCK to provide the best of all worlds. The synergistic relationship between Branded Global and CallsThatROCK provides a strong foundation on which to scale both companies.
Karl served as lead consultant to a social media technology fund and currently advises several uniquely positioned companies, including a firm whose disruptive IP banner ad delivery solution has made the news for its effectiveness in political campaigns. In 2015, Karl helped secure the New York venue for the inaugural fight of Championship Title Boxing; a boxing series broadcast on CBS Sports Network. Karl was also instrumental in several key successes that helped 180 South Group become one of the most sought after companies to work with in New York and secure a place on the Inc. 500 list.
Prior to Branded Global and CallsThatROCK, Karl’s experience includes running merchandising and apparel for The Rocket Racing League’s Inaugural Flight at the EAA AirVenture Air Show in Oshkosh, Wisconsin in 2008, setting up a unique sponsorship opportunity for RRL with Ferrari, working side by side with management teams and investors at various portfolio companies while in venture capital, helping to personally position the world’s first HIPAA compliant online portal for the exchange of electronic medical records (EMR) with Microsoft HealthVault, serving in operations with a garment sourcing company, and co-founding a technology marketing firm that helped a Skype-meets-WebEx technology client find its niche in healthcare and become a publicly traded company.
In 2009, Karl traveled to Southeast Asia as part of an advisory team working with a foreign government on the movement of strategic commodities. During that time, he also worked with members of the management team from an oil technology company that is currently helping to reduce the cost of upgrading crude oil from $20 to $30 per barrel to between $0.50 and $1 per barrel. Additionally in commodities, Karl worked with a team developing a scan-track-trace technology for diamonds to support GIA efforts to enforce the Kimberly process, outlined a risk mitigation model for importing gold into the US, and outlined a model for a gold bullion stacking fund.
Over the course of his career, Karl has consulted or advised over 100 companies helping them address key challenges. Client sectors include nano-cement technology, parabolic solar, global container security, genomics, mobile, biometrics, item level tracking, apparel, consumer products, biotech, sales behavior analytics, private charter, online media, trade financing, barter, media, and entertainment.
Karl was a featured panelist at Pharrell’s Kidult Conference, and is part of the selection committee for the Catholic Finance Association. Karl also serves on the board of St. Joseph's Outreach and is an active member of the Association for Fundraising Professionals serving on the Young Professionals Committee. He is a graduate of Rutgers College and lives with his wife and children in New Jersey.